News

  Why you should add outdoor treatments to your window covering business Window covering businesses have traditionally focused on the inside of their client’s home, but there is a huge market for outdoor treatments that you may be missing. Decorating outdoor areas goes beyond just dressing windows – awnings, sunshades,... Read More

  Why you need a strong online presence to build your brand   Over the last ten years or so, consumer’s reliance on online research has increased exponentially. According to a recent study by Forbes, 85% of consumers conduct research online before making a purchase! If you are not taking... Read More

  Adventures in customer service - the good, the bad and the ugly Today, we're diving into a topic that can make or break a business – customer service. Good customer service is not just about answering questions; it's about building relationships and going the extra mile to make a... Read More

  The importance of accuracy: Why "close enough" is not enough. We know that selling custom window treatments can be quite a chore. It's a tricky task that requires precision and attention to detail. If you are trying to flip through product guides and quote with pen and paper or... Read More

  When does your window covering business need a CRM? Many business owners are not sure if they need a CRM (Customer Relationship Management) system.  File folders and Excel spreadsheets were the preferred tools for many years. But having a CRM is not just a fancy way to keep track... Read More

Why attending trade shows is crucial for your window covering business   Many business owners struggle with justifying the costs of attending a trade show versus the benefits. Is it worth it to take time away from the day-to-day operations of their business? The answer is a resounding YES. In... Read More

  Solatech’s CEO, Ray Soltis, was honored to be a recent guest on LuAnn Nigara’s podcast Window Treatments for Profit where he detailed what Solatech provides to the industry. LuAnn is a well-known influencer in the world of Window Fashions with over 35 years of entrepreneurial experience. We wanted to... Read More

On November 28, 2022, the Consumer Products Safety Commission (CPSC) voted unanimously on their Final Rule for “Safety Standard for Operating Cords on Custom Window Coverings” published in the Federal Register. The rule states that the operating cords on custom window coverings longer than 8 inches are a strangulation hazard... Read More

Solatech is excited to offer even more support for our Norman Window Fashions clients and announce an exclusive collaboration! As our mutual clients know, at Norman Window Fashions, process is everything. Harvesting their own wood, assembling handcrafted components, and setting the hightest standards for production and service, they have maintained... Read More

We were thrilled to be an exhibitor for the first time at the IFAI Expo in Charlotte earlier this month. Along with meeting and talking with so many outstanding awning, window treatment and pergola industry professionals, we had the opportunity to learn more about the challenges they face daily. “It... Read More