Window covering businesses have traditionally focused on the inside of their client’s home, but there is a huge market for outdoor treatments that you may be missing. Decorating outdoor areas goes beyond just dressing windows – awnings, sunshades, screens and storm protection are in high demand and are customizable to suit your client’s budget and taste. Let’s look at the top selling points for outdoor treatments.

1. 1. Increases weather resistance. Your clients want to enjoy outdoor areas even when the weather does not cooperate – rain, wind, scorching heat or cool temps can completely ruin outdoor plans. With the right coverings, porches, decks and pergolas become much more weather resistant.
   2. Expands living space without construction costs. Who doesn’t enjoy dining al fresco or hosting outdoor gatherings? Custom designed awnings and solar shades turn outdoor areas into an extension of client’s homes. Add motorization for the ultimate in luxury and comfort.
   3. Offers protection against storms and hurricanes. For areas prone to storms bringing high winds, outdoor shutters, screens and storm panels can protect homes from flying debris and wind gusts. As an added benefit, these types of treatments help clients save money on homeowners insurance policies and make the home more attractive to future buyers.
   4. Increases energy efficiency. Modern outdoor coverings are crafted from advanced materials that reflect heat and block harsh UV rays. This keeps homes cooler in the summer and warmer in the winter – leading to lower usage of HVAC systems and keeping more money in your customers’ wallets.
   5. Enhances privacy. Today’s neighborhoods are trending towards smaller lots. There is often limited space between homes and outdoor privacy can be almost nonexistent. Outdoor coverings can create a stylish residential oasis in the middle of the largest neighborhood.

This is only a small list of the many benefits of including outdoor coverings in your product offerings. We hope we have piqued your interest in finding out more about this growing industry.

Need help quoting and selling indoor or outdoor coverings? Give Solatech a call to discuss our revolutionary cloud-based software – 877-SOLATECH (877-765-2832). Contact us for more information.